Ruben Dias, the chief executive of football animation firm Sports Stars Media (LON:SPSM), says the company’s ‘Mourinho and the Special Ones’ cartoon series is going down well with kids in Portugal.
The animation, which stars Chelsea manager Jose Mourinho, was launched in Portugal just over a month ago and is being screened on free-to-air television on Saturday and Sunday mornings.
There are 24 episodes a series, each lasting seven minutes long, aimed at boys aged 6 to 12.
Sports Stars boss Dias says initial audience numbers for the show are high in Portugal, which is the first launch of Mourinho and the Special Ones.
The real money-spinner is the trading card game and smartphone and tablet app.
Not only can players collect and trade the cards, but they can also use the app to play a game of football on mobile iOS or Android devices using augmented reality, which virtually places players on the cards or a fold-out pitch included in the starter pack.
The starter pack is retailing in Portugal for €9.99, with extra cards costing €2.99 a pack, while the app itself is free.
As it produces the cards in-house, the margins are high, with the potential to charge more in new markets such as the UK and the US.
The company is gearing up for worldwide expansion and believes it can break into a new market in under two months.
Its next venture, ‘The Game by Ronaldo’, a global football tournament promoted by Real Madrid star Cristiano Ronaldo and sourcing teams using social networks, is expected to be launched by the end of the month.