"He has a successful track record in establishing and managing sales teams for imaging products in the North American marketplace," said Desmond Hirson, president of Ventripoint.
"Ventripoint is an impressive company with innovative products to improve patient cardiac diagnosis and care," added McPhedran.
"I have engaged numerous cardiologists across Canada and can report that they are very interested in Ventripoint's technology as it helps to address the need for affordable, accurate cardiac measurement tools."
McPhedran's CV includes director of sales for imaging in Western Canada for Siemens Healthcare, where his team achieved sales targets of $35mln a year.
He has also worked for Becton Dickinson and Johnson & Johnson in sales and marketing.
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