ARHT Media partners with Harry Rosen to bring its first HumaGram to Canadian stores

ARHT Media (CVE:ART) has announced its first big retail partnership with Harry Rosen, one of Canada's largest menwear retailers, to create its first-ever human hologram, otherwise known as a HumaGram.
ARHT Media partners with Harry Rosen to bring its first HumaGram to Canadian stores

ARHT Media (CVE:ART) has announced its first big retail partnership with Harry Rosen, one of Canada's largest menwear retailers, to create its first-ever human hologram, otherwise known as a HumaGram.

Named Vincent, the photo realistic and clever proximity marketing tool will be revealed this holiday season at Harry Rosen's flagship store in Yorkville in Toronto.

The device will be programmed to give a precise sales presentation each time a customer shows interest, ARHT said, and will also be able to count, confirm and analyze a crowd to gauge the level of interest and deliver the correct value proposition.

“We are thrilled to team with Harry Rosen to introduce this ground breaking technology to the Canadian retail market just in time for the holiday shopping season," said chief executive officer, Paul Duffy.

The company’s HumaGrams are based on its Augmented Reality Holographic Technology (ARHT) platform, which is a scalable, repeatable and transportable form of 3D without the use of special glasses.

The unique engine makes it possible for humans to interact with the HumaGram, opening up a wide range of applications – from concerts to retail stores and tradeshows.

After having spent months developing the platform, ARHT realized it can tie up its platform with the idea of proximity marketing and e-commerce. Essentially, celebrity holograms can be created and placed in window displays and other high traffic destinations, drawing customers into a region of proximity and offering them a value proposition.

The HumaGrams act as a medium between the consumer and the retailer, delivering a message on a particular product tilted towards the viewer’s level of interest, then offering up the ability to buy the product right there on the spot through a QR code, an SMS text or side load of a coupon to the retailer’s mobile app on a smartphone.

"Using ARHT™- our Augmented Reality Holographic Technology, retailers can use HumaGrams™ and our proximity marketing technology to interact with customers, provide real-time analytics and conduct ecommerce," Duffy said.

Despite the fact that the company is in its beginning stages, it has made significant strides recently. The idea behind its core technology is so intriguing that, even at this early stage, it has attracted the iconic Michael Bublé to its advisory board, as well as Paul Anka, media titan Larry King, actor Jason Bateman and real estate developer Richard D. “Skip” Bronson, assuring key contacts are formed from the get-go.

ARHT's Duffy says that Vincent and other similar HumaGrams have the ability to "dramatically change" the way retailers merchandise and sell their products. The Harry Rosen partnership is just one of a number of exciting announcements ARHT has planned over the coming months, he added.

The company's HumaGrams can be created of living, deceased and fictional celebrities, as well as of ordinary people. Each human hologram is a digital copy, which can be adapted to virtually any scenario.

“We’re always interested in new and unique opportunities to engage with consumers," said chairman and CEO of Harry Rosen, Larry Rosen.

"Our holiday windows and displays have always generated a lot of interest and we saw an opportunity to introduce an entirely new technology that would add a new dimension to our holiday campaign.

"Vincent offers up helpful gift-giving suggestions and encourages visitors to come inside to see what we have to offer.”

Harry Rosen has 17 stores across Canada, accounting for 40 percent of the Canadian market in high-end men's wear as well as an ecommerce site.

View full ART profile View Profile

ARHT Media Timeline

Related Articles

shutterstock_302650592_58dc0a99d5fca.jpg
March 29 2017
This week the firm has bolstered its coffers to the tune of over $20mln via a now closed bought deal financing.
bluechiip-andrew-mclelland-presenting-Syd-Mar-2017.png
March 16 2017
Andrew McLellan discussed with investors wiresless tracking technology.
gas-pipelines---great-pic.jpg
August 09 2017
The Power and Electromechanical (P&EM) business's unaudited backlog was $19.2mln as at end June

No investment advice

The Company is a publisher. You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You understand that the Company receives either monetary or securities compensation for our services. We stand to benefit from any volume this write-up may generate.

You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. You understand and agree that contributors may write about securities in which they or their firms have a position, and that they may trade such securities for their own account. In cases where the position is held at the time of publication and such position is known to the Company, appropriate disclosure is made. However, you understand and agree that at the time of any transaction that you make, one or more contributors may have a position in the securities written about. You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate.

From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

Copyright © personabelovo.ru, 2018. All Rights Reserved - Proactive Investors North America Inc., Proactive Investors LLC

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated.